This article will highlight the functionality of engagement metrics, better known as “Views”, that 12Twenty offers on job postings and events. 


12Twenty uses Google Analytics to provide insight on student traffic to a job posting or event. Once an admin user posts a job or event, admins can track the amount of student traffic to understand which students are viewing, which students have clicked apply/register, and which students have submitted an application/registered.


Job Listings:

The amount of times a job post has been viewed by students is displayed on the upper right of the specific job post with an eye symbol and the number of views registered.



When selecting “Views” a new window will appear with the Job Listing Metrics table, which will provide more details on metrics about the job posting. 


Students: Displays the student’s name, program, graduation year and student group.

Views: Displays the number of times that specific student has viewed the job post.

Clicked Apply: Displays the number of times a student has selected the “Apply” button but did not submit their application (unless the application method is an external link).

Applied: Displays the date the student selects to “Submit” the job application. 


Events:

The amount of times an event has been viewed by students is displayed on the upper right of the specific job post with an eye symbol and the number of views registered.





When selecting “Views” a new window will appear with the Events Metrics table, which will provide more details on metrics about the event. 


Students: Displays the student’s name, program, graduation year and student group.

Views: Displays the number of times that specific student has viewed the event.

Registered: Displays the date the student registered for the event.



Q&A


Q: “Why does this job post/event have 0 views even though students have applied/registered?’

A: There are 2 possibilities why the metrics are displaying as 0 (or have fewer views than expected).

  1. If the student has an AD blocker enabled, Google Analytics does not capture the view.

  1. The job posting/event has been live for more than 4 - 6 weeks. After a few weeks, Google Analytics uses “Sampling of Data”, and thus “views” are lower than expected. We encourage you to use the metrics data the first month the job is posted. To read more about the ways Google approaches sampling, click here.


Q: “If students are not applying through our platform and are instead using an external link, can we still track who has applied?”

A: For job postings where the application method is not via your site/platform, you will see the students who clicked apply, but you will not be able to see how many students submitted applications (because they did so on an external link).


Q: “Whose views of the job posting/event are being tracked? Only students, or admin and employer users also?”

A: Only views from student users are being tracked.


Q: “Does the Views Metric track unique views of a job post/event or is Google Analytics counting the total number of times a post has been viewed? When we see 50 views, is it possible some of those views are duplicates from the same student?”

A: Google Analytics is counting the total number of times the post has been viewed, so if a single student views the post 5 times, the total number of views count will increase by 5. When you click on “views” in a job post/event, you will see the results of every student who has viewed, clicked apply, and applied/registered to the job/event.


Q: “Can I include views in a Custom Job Posting or Event Report?”

A: Due to the fact that 12Twenty uses Google Analytics to track views and clicks for job listings and events, we do not store a record of each click or view directly in our database. As such, this information is unable to be included in Custom Reports. To view engagement metrics on a job posting or event, navigate directly to the job/event.